Retail/Entertainment

As we emerge from the global pandemic, retail is growing at levels not seen in over 15 years. Retail sales grew an estimated 6.7% in 2020, well above the five-year average of 4.4%.

E-commerce lets retailers use customer data and segmentation to deliver unique customer experiences. That’s why the industry eagerly pursued digital transformation. Unfortunately, that customer data also creates new vulnerabilities that weren’t part of traditional brick-and-mortar retail.